Acrosys Technologies

Digital Marketing Professional Course

Duration: 4 Months / 16 Weeks
Level: Beginner to Job-Ready
Course Focus: Digital Marketing, SEO, Social Media Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, Analytics and AI Tools

Month 1: Digital Marketing and SEO Foundations

Introduction to digital marketing
Traditional marketing vs digital marketing
Digital marketing ecosystem
Understanding online customers
Customer journey
Marketing funnel
Awareness, consideration and conversion
B2B and B2C marketing
Digital marketing channels
Website and landing pages
Search engines
Social media platforms
Email marketing
Content marketing
Online reputation management

Practical: Create a digital marketing strategy for a local business.

Website structure
Domain and hosting basics
Website navigation
Homepage optimization
Landing page structure
Call-to-action design
Lead generation forms
Conversion-focused content
Mobile-friendly design
WordPress introduction
WordPress dashboard
Pages and posts
WordPress themes
Plugins
Basic website maintenance

Mini-project: Create a business website and lead-generation landing page.

Introduction to SEO
How search engines work
Google search results
Organic search traffic
SEO ranking factors
Keyword research
Short-tail keywords
Long-tail keywords
Search intent
Competitor keyword analysis
Keyword mapping
SEO content planning
Google Search Console introduction
Google Analytics introduction

Practical: Complete keyword research and competitor analysis for a business.

SEO-friendly URLs
Title tag optimization
Meta descriptions
Heading structure
Keyword placement
Image optimization
Alt text
Internal linking
External linking
Content optimization
Featured snippets
Schema markup introduction
Technical SEO basics
Mobile SEO
Page speed optimization

Mini-project: Optimize a complete website for on-page SEO.

Month 2: Advanced SEO and Social Media Marketing

Technical SEO fundamentals
Website crawling
Indexing
Robots.txt
XML sitemap
Canonical URLs
Broken links
404 errors
Page speed
Core Web Vitals
Mobile usability
Local SEO
Google Business Profile
Local keywords
Online reviews
Local citations

Mini-project: Optimize a local business for Google search and Google Business Profile.

Off-page SEO fundamentals
Backlinks
Link quality
Domain authority concepts
Guest posting
Business directories
Social bookmarking
Content outreach
Digital PR
Competitor backlink analysis
Broken link building
Link-building strategy
Spam links
SEO safety practices

Practical: Build a safe off-page SEO and backlink strategy.

Introduction to social media marketing
Facebook marketing
Instagram marketing
LinkedIn marketing
YouTube marketing
Social media profiles
Business pages
Content pillars
Content calendar
Reels and short videos
Carousel posts
Stories
Hashtag strategy
Audience engagement
Social media analytics

Mini-project: Create a 30-day social media marketing calendar for a business.

Content marketing fundamentals
Content strategy
Audience research
Buyer personas
Blog writing
Website copywriting
Social media copywriting
Advertising copy
Headline writing
Call-to-action writing
Storytelling
Content repurposing
Content calendars
AI-assisted content creation

Mini-project: Create a complete content strategy and one-month content calendar.

Month 3: Google Ads, Meta Ads and Lead Generation

Introduction to paid advertising
Google Ads account structure
Campaigns
Ad groups
Keywords
Search campaigns
Keyword match types
Negative keywords
Ad copy
Responsive search ads
Quality Score
Ad Rank
Cost-per-click
Conversion tracking
Budget planning

Practical: Create and optimize a Google Search Ads campaign.

Google Display advertising
Display campaign structure
Audience targeting
Interest targeting
Remarketing
Display creatives
YouTube advertising
Video campaign types
YouTube audience targeting
Video ad formats
Campaign budgeting
Conversion tracking
Performance optimization

Mini-project: Create a Google Display and YouTube advertising plan.

Meta Business Suite
Meta Ads Manager
Facebook advertising
Instagram advertising
Campaign objectives
Campaign structure
Ad sets
Ad creatives
Audience targeting
Custom audiences
Lookalike audiences
Retargeting
Lead generation campaigns
Traffic campaigns
Engagement campaigns
Conversion campaigns
Budget optimization

Project: Create a Facebook and Instagram lead-generation campaign.

Lead generation fundamentals
Lead magnets
Landing page optimization
Lead forms
Call-to-action optimization
Conversion funnels
Customer acquisition funnel
Remarketing funnels
CRM introduction
Lead qualification
Conversion tracking
A/B testing
Conversion rate optimization

Mini-project: Build a complete lead-generation funnel for a business.

Month 4: Analytics, Email Marketing, AI and Final Project

Introduction to Google Analytics
GA4 fundamentals
Analytics account setup
Users and sessions
Traffic sources
Acquisition reports
Engagement reports
Conversions
Events
UTM parameters
Google Search Console integration
Google Ads integration
Campaign tracking
Marketing dashboards
Monthly reporting

Practical: Create a digital marketing performance report using analytics data.

Email marketing fundamentals
Email campaign planning
Email list building
Lead magnets
Email subject lines
Email copywriting
Newsletter campaigns
Welcome emails
Promotional emails
Drip campaigns
Email segmentation
Email personalization
Open rate
Click-through rate
Email automation

Mini-project: Create an email campaign and automated customer journey.

Introduction to AI in marketing
AI content generation
AI copywriting
AI keyword research
AI content ideas
AI social media planning
AI image generation concepts
AI video creation concepts
AI-powered SEO workflows
AI marketing automation
Prompt writing fundamentals
Content optimization using AI
AI-assisted competitor research
Ethical use of AI

Practical: Create an AI-assisted marketing campaign for a real-world business.

Students will create a complete digital marketing campaign containing:

Business and competitor analysis
Target audience research
Buyer persona
Keyword research
SEO strategy
Website optimization
Content strategy
Social media calendar
Google Ads campaign
Meta Ads campaign
Lead generation funnel
Email marketing campaign
Google Analytics setup
Performance tracking
Monthly marketing report
AI-assisted marketing workflow

Final Project: Complete digital marketing strategy and campaign presentation.

Suggested Final Projects

Local Business Digital Marketing Campaign
E-Commerce Marketing Campaign
Real Estate Lead Generation Campaign
Education Institute Marketing Campaign
Healthcare Digital Marketing Strategy
Restaurant Social Media Marketing Campaign
Travel and Tourism Marketing Campaign
Computer Sales and Service Marketing Campaign
Beauty and Fashion Marketing Campaign
Complete SEO and Google Ads Campaign

Assessment Structure

Assessment	Weightage
Weekly practical assignments	15%
SEO project	15%
Social media marketing project	10%
Google Ads project	15%
Meta Ads and lead generation project	15%
Final digital marketing project	25%
Attendance and presentation	5%